Upward Anthems
Brief
After many successful years leading the social media strategy across various organizations, Upward Anthems founder Marissa Conniff was ready for her next chapter. Launching a social media agency geared at elevating voices is a monumental task. Video and social are perfect together. Rolling out a brand video was a tactic backed by strategy.
Project Needs:
Deliverables
Folk & Lore collaborated with Upward Anthems to generate a brand video. We found that creative solutions played an essential role during the startup stage.
Key Elements for Success:
Results
Upward Anthems was able to soar higher from the start by leveraging a video into the mix. Having a solid video alleviated some internal marketing efforts so that energy could be best spent with clients.
