ProQuest Syndetics Unbound
Brief
ProQuest aimed to launch a campaign highlighting their enriched catalog service – Syndetics Unbound. The challenge was to be efficient and allow for assets to be repurposed to target multiple groups, including libraries, universities, and patrons.
Project Needs:
Deliverables
Folk & Lore worked with their marketing team to curate visuals that aligned with their objectives. Crafting a straightforward platform to showcase Syndetics Unbound interface enabled features and benefits to be highlighted without unnecessarily extending runtime.
Key Elements for Success:
Results
As one of ProQuest’s top-performing videos, this project maximized the efforts while personalizing the content to different audiences. When the COVID-19 pandemic impact libraries, this content was repurposed as a response to restricted in-person access to libraries.
Folk & Lore went above and beyond in meeting my expectations. I have worked on several video projects with them, and each time they have continued to deliver professional and beautifully designed content. The videos they have made for my team have been well done, timely and exactly what we were looking for. We will definitely continue to use Folk & Lore for future video and media projects.
